I am a design practice leader and co-founder of notallbad, working as a consultant focusing on UX and service design in both start-up and corporate environments. I’ve implemented design practices in both business cultures with many years of experience in Product, UX Design, UX Management & Strategy. As a designer, I am focused on creating human-centric solutions and interactions, and I look for opportunities to challenge the norm by utilizing best practice Design Thinking. Through extensive research and following innovative design patterns, I help companies to ask the right questions and find the right solutions, shaping their business proposition, customer service, and user experience focused on real people. Leading design teams and design reviews for different projects and companies in the past, I have supported young professionals, stakeholders, and people transitioning to UX, with the development of their career in design. In collaboration with design professors and other mentors, I also had the chance to dive deeper into mentoring and influence the future of design and technology. Through a practice-based learning process, we shaped the curriculum for Interaction Design degree, built on human-centered design principles and methods, for students, and creative entrepreneurship.