I design with intention and align for impact, and my strengths are in interaction design and systems thinking. I tackle end-to-end product design strategy, planning, definition, execution and delivery. I’m an ex-Googler, and also have experience in freelancing, startups as well as user research, content strategy. I also run Roseville UX, a local design community, and co-created the Life Experience Design podcast.
I am an innovative and creative UX/UI designer leading design work in biggest Australian telco’s Innovation and Product & Technology team. I consult with customers to understand their motivations and how they use technology, so that the team can build seamless solutions that bring real value for the business and users’ everyday lives in agile environment. As a designer in Innovation and Incubation team I was implementing the “Double Diamond” process. My expertise was to deliver best UX solution within lean startup environment and ensure we actively empathised with end users. I would consult with the customer and their teams to understand their objectives, build and test prototypes (both low- and hi-fidelity), and liase with developers to ensure smooth handover.